Marketing Operations Specialist

Position Summary:

The Marketing Operations Specialist is responsible for ensuring the efficient execution of marketing activities through strong operational management, budget oversight, and process optimization.

This role supports the marketing organization by coordinating projects, managing workflows, and enabling cross-functional alignment across marketing, sales, finance, and external partners.

The position plays a critical role in maintaining operational discipline, ensuring timely delivery of initiatives, and supporting data-driven marketing execution.

Position Responsibilities:

Marketing Operations & Process Management

• Coordinate day-to-day marketing operations, including project tracking, resource allocation, and process optimization
• Develop, implement, and maintain standardized marketing processes and SOPs to ensure consistency and efficiency
• Act as the central coordination point to ensure alignment across marketing initiatives

Project Coordination

• Serve as an internal project coordinator to ensure all marketing activities are delivered on time and in line with priorities
• Track project timelines, deliverables, and dependencies across multiple stakeholders
• Ensure effective communication and follow-up on all ongoing initiatives

Budget & Procurement Management

• Manage the marketing department budget, including tracking, reporting, and forecasting
• Oversee purchase order (PO) placement and vendor procurement processes
• Ensure adherence to internal financial policies and approval workflows
• Coordinate with Finance and external vendors to support efficient financial operations

Creative Workflow & Traffic Management

• Manage workflow between internal stakeholders and the creative team
• Ensure all marketing requests are properly submitted through designated systems
• Prioritize and track requests to ensure delivery within defined Service Level Agreements (SLAs)

Content & Asset Management

• Manage and maintain the ContentHub platform to ensure centralized access to marketing materials
• Ensure content is updated, organized, and readily accessible to internal stakeholders, particularly Sales

Analytics & Reporting Support (Operational Scope)

• Collect and consolidate sales data from Finance to support market reporting submissions
• Follow up with external vendors to ensure timely delivery of market reports and data
• Support marketing campaigns by tracking leads and campaign execution within systems such as C4C
• Provide basic reporting support to enable operational visibility (excluding dashboard creation and advanced analytics)

Communications & Cross-Functional Coordination

• Support internal and external communications to ensure consistent messaging and timely distribution
• Act as a liaison between marketing, sales, finance, and external partners

Promotional Materials & Inventory

• Coordinate promotional material orders and manage inventory (e.g., swag)
• Ensure availability and distribution aligned with marketing plans and events

Required Skills & Education:

Education

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field

Experience

• 6 years minimum of experience in marketing operations, project coordination, or a related role
• Experience with purchase order (PO) processes and vendor management
• Hands-on experience working with CRM systems, preferably C4C (SAP Customer for Customer)
• Experience supporting basic reporting and data consolidation activities.

Desired Skills:

Skills & Competencies

• Strong organizational and project management skills with attention to detail
• Ability to manage multiple priorities and workstreams in a fast-paced environment
• Strong communication and stakeholder management skills
• Process-oriented mindset with a focus on efficiency and execution
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word)
• Familiarity with marketing workflow or ticketing systems is preferred
• C1 English is a must as this position will interact with US internal customers and vendors.